(LAS VEGAS, NV – Tuesday, May 2, 2023) The historic sports venture, X League, establishing the first-ever commercial Women’s football platform, has selected Massov Athletics as its Official Glove Partner.
Massov Athletics will work alongside the X League as the league takes ownership of the Women’s category, with football having already debuted its global Youth Clinics to its High School and Collegiate initiatives and the commercial platform set to kickoff June 2024.
Much like the X League’s pioneering strategy, Massov Athletics is the first and only brand to create a Women’s Football gloves offering. With custom-size patterns taken from a sample of over 750 female athletes, Massov Athletics was able to create a line of glove sizes that are truly made to fit our female players. They have also completely redesigned the glove itself leveraging their proprietary material science and performance technology. Massov’s exclusive InfinityGrip® system and all-new palm material creates a Hydrophobic surface so the gloves stay sticky even when wet. Combined with their revolutionary MassovMesh® back-of-hand that is 3x more durable while remaining light-weight and breathable, make for a glove built to last all season.
“For us to truly evolve the game and create its first-ever aspirational platform, we will need visionary corporate partners like Massov Athletics who understand the potential of investing in the Women’s game”, said Samantha Gordon, X League, Partner.
Massov Athletics will create custom X League series gloves featuring the colors of X League clubs and provide gloves to the league’s Youth Clinics program.
“A tailwind is forming behind Women’s Sports, specifically Women’s Football. We sought out the X League as the category leader as we at Massov Athletics want to be part of this historic journey in opening up the game to women and girls”, said Shane Stern, CEO and Co-Founder, Massov Athletics.
Miriah Lopez of the Los Angeles Black Storm has been named Massov Athletics Brand Ambassador to the X League. The star wide receiver added, “While we as athletes have control over our training regiment, we typically have no input or control over the quality of our training gear. The team at Massov Athletics truly understands the importance of the perfect fit and feel when it comes to performance gloves. Finding a corporate partner like Massov Athletics that values the athlete’s input is inspiring. Together, we will continue to evolve the perfect gloves to empower female athletes on the field”.
ABOUT MASSOV ATHLETICS, Massov Athletics (pronounced “massive”), an emerging leader of sports performance and innovation, has developed a pipeline of sports accessories, apparel, and wearable technology that empowers athletes to Reach Further. A brand built for better, our mission is to drive disruptive product innovation that addresses unmet needs and elevates performance to new levels while also supporting athletic programs in our communities through our non-profit organization, Massov Impact.